Efficient and empathetic Graphic Design services to make you love your work.
Metropolia UAS's Product Visual Identity and Campaign Design course involved designing a visual identity for juice packaging and later a launch campaign for Karvonen, an organic juice producer.
The work began with research, benchmarking and drafting. It was important to understand the target audience and which elements would appeal to them most, as well as the technical aspects of printing a three-dimensional product. When designing the launch campaign, we were also given a budget to think critically on which channels and media were relevant for the target audience.
Instead of creating singular pieces of illustration or design, I aimed to build a story. The final look feels like a whole world where a thumbling-sized orchard citizen Pekka decides to finally pursue his lifelong dream of producing juice. Despite his miniature size, with hard work, innovations and the help of field mouse Milka and greenfinch Teppo, Pekka is able to realise his goals.
In addition to the consumable organic juice, the concept involved a mobile game application where the player could step into Pekka's shoes by building and managing the orchard.
During my exchange semester in Kyoto, Japan in Spring 2023, one of the course assignments was to interpret and visualize two poems from the Japanese classic poem compilation 百人一首 (Hyakunin isshu).
The process started with carefully reading and interpreting the poems, their meanings and the feelings the authors could have wanted to convey to the reader. Next was sketching possible ways to visualize the poem, and during this time the teachers and classmates gave feedback of the work. The brief was to visualize by photographing, so careful planning of props and locations was also necessary.
The poem number 55 speaks of a waterfall which has long stopped existing, and yet its name and location is still known. To visualize it, a figure depicting the spirit of the waterfall was photograped. In a way similar to folktales and legends, even though we cannot be sure they ever were, the people telling the stories keep them alive.
On the other hand, the poem number 65 is a tragic love poem. The author has lost her good reputation, and even her will to hold a grudge, and has wept for so long that even the sleeves of her dress have started to rot. To that end, the model is sitting in a stream of their own tears, with their arms being wet for so long that moss and mushrooms have started to grow on them.
At the end of the course, presentations of the finished works were held at the Kyoto University of the Arts campus tea house, very fitting of the classical theme of the assignment.
As an exchange student, the course assignment provided a great challenge starting from the archaic style poem's language to getting accustomed to the Japanese ways of design.
At Metropolia UAS we worked on a collaboration with Koululainen, a children's magazine, to write, design and illustrate our own stories for a summer special issue.
Here is an article about the Philippines from my mother's childhood's point of view. The article features differences between Finland and the Philippines, as well as pastime activities that were common when my mother was young. The Finnish readers can then see what is different between the two, or perhaps discover that children on the other side of the world are not so different after all.
After writing the rough texts and figuring the layouts, the illustrations were painted by hand on watercolor paper. It was challenging to find a style of infographics that would fit the watercolor illustrations, and finally a colorful palette felt most fitting for the layout.
Rusettia is a small business focused on hair accessories. Their values include beauty in the everyday life and domestic production in Finland. All of their scrunchies are lovingly sewn by hand.
For the Thank You cards the client wished for an airy and feminine look, with a youthful touch.
On a later date we worked together to design spa product wraps. The purpose of these was to help the flexible products stay in compact shape while also communicating about the instructions for use and care. We wanted to make sure the look would reflect Rusettia's Henrika completely, and selected the wavy rim to add that extra touch of personality.
Thank You card's product photo taken by Miina Barck. Spa products' instruction illustrations made by Sini Laurikainen, and product photo taken by Rusettia's Henrika.
Jenna’s grip with the design process was professional from the very beginning. She had familiarised herself with the company, which was already notable from the first e-mail. Jenna could also recommend where to begin if the budget would not allow for a comprehensive design work at once.
When the design process began, we had a video call, during which Jenna was able to ask good questions to help me grasp my own thoughts. Editing the drafts went very smoothly, because the design work had been done thoroughly. The changes were made with a few e-mail exchanges and the design was ready.
The end result was exactly like I wished! I recommend Jenna’s enthusiastic and professional touch to work with other entrepreneurs as well. I will very likely use Jenna’s graphic design services in the future again.
– Henrika, founder of Rusettia
Willow's Vlogs is a Youtube channel following the lifestyle of a Finnish woman. The channel has a focus on travel and eventful trips. This Youtube branding included working tightly with the Youtube content creator to create this beautiful teal profile.
We wanted to create a visual identity with a highly personal touch. I asked Willow to take some photos of her important items, as well as other travel related items. The look was supposed to hint to Willow's Finnish roots with her favourite colour, while keeping the style playful and drawing inspiration from collage techniques.
Jenna designed my YouTube channel’s banner and profile picture. She welcomed my ideas and wishes and succeeded in creating a stylish and beautiful visual identity for my channel. Working with Jenna was easy and pleasant, and I felt heard through the whole process. I recommend working with Jenna, you won’t be disappointed!
– Willow's Vlogs
Throughout the career of a graphic designer, one of the most common singular piece of design that are offered to private customers are wedding invitation cards. I have had the joy of designing a handful of these, and every wedding invitation is a great opportunity to show some of the sender's personalities and tie the mood of the event together. Wedding invitation cards are also a wonderful chance to experiment more with paper textures and printing.
The wedding invitation designs vary greatly from customer to customer. The season that the wedding takes place in usually influences the final design.
Sometimes instead of following trends of what is considered chic or elegant, the customers have a rough sketch of their idea. At those times it has been my pleasure to help them realise their vision and help with printing orders. Other times the customers may not have known which direction to take the look of the wedding invitation, and then we would sit down together and brainstorm with inspiration photos. The customers' wishes are always what guide the techniques required to finish the design.
Jenna was amazing at designing our wedding invitation. We only had a vague idea of what we wanted but she listened closely to our wishes and brought them to life. She has a very creative and gentle touch to the work she does. We can wholeheartedly recommend her!
– Clients M and C
Below you will find a collection of works that were not necessarily created for a larger project or client. These are visually appealing, more individual pieces which showcase my general style.
As a growth-oriented person I have always found stories especially intriguing. Whether it’s an epic adventure, or tiny pieces of everyday life, stories have the power to move our hearts. My goal as a visual communication designer is to become a world builder with an ability to inspire the people around me, and in order to make that happen, I will always strive to learn and listen to other people’s stories.
